Social Media Marketing with Facebook

Gain in-demand skills to help prepare you for your job search and stand out with a Facebook Certificate.
  • Online Course 100% remote

  • On Coursera

  • No relevant experience necessary

  • 6 Course

What's included?

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and major social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

Once you earn your Facebook Certification, you’ll get exclusive access to the new Facebook Certification Career Network. A job search platform that connects Facebook Certified professionals with 60+ top employers who have committed to sourcing talent through its certification programs. We’ll provide you with the link once you’ve completed all the courses and passed the exam.

Applied Learning Project

Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically. From establishing your business goals and brand to creating and evaluating an ad campaign in Facebook Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins and outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.
  • Beginner Level
  • Subtitles: Arabic, French, Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
  • Approximately 6 months to complete


  • Performance Advertising
  • Digital Marketing
  • Brand Management
  • Social Media Marketing
  • Content Marketing
  • Marketing
  • Social Media Marketing Strategy
  • Content Development
  • content managementMarketing Content Development
  • Campaign Management
  • Ad Management